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                        Plasma Videowalls 
                        Videowalls hold a unique position in the world of 
                        electronic displays. They do not command attention at 
                        trade shows like the latest ultra portables, 
                        high-brightness large-venue projectors, or super-slim 
                        plasma monitors. Videowalls quietly chug along, making 
                        slow, steady advancements in display resolution, mass 
                        and imaging engines. 
                        
                        
                        Perhaps that is because it is hard to improve on the 
                        original concept of a videowall - a self-contained video 
                        display that works under virtually any lighting 
                        conditions, is easily transported and can be stacked to 
                        create bigger images. There is no complicated projection 
                        throw to calculate, and outboard digital signal 
                        processors make it possible to achieve multi-image 
                        screen effects. 
                        
                        
                        The first videowalls appeared in the 1970s and were 
                        simply stacked CRT video monitors using rudimentary 
                        switchers and distribution amps to send a single channel 
                        of video to individual monitors and clusters of 
                        monitors. It did not take long for the first effects 
                        processors to come along in the 1980s, making it 
                        possible to compress and expand several channels of 
                        video simultaneously. Projection monitor cubes were 
                        introduced later in the 1980s, allowing for larger 
                        individual screen sizes, brighter images and thinner 
                        mullions (the dividers between imaging screens). 
                        
                        
                        Over the years, videowalls have 
                        incorporated progressive-scan displays, higher 
                        resolution and flat-matrix imaging. They were the first 
                        dynamic signs, long before manufacturers of plasma 
                        display panels made the expression popular. Videowalls 
                        are a particular favorite of the retail market, driven 
                        by such national chains as  
                        the Warner Brothers Studio and Disney stores. 
                        
                        
                        Videowalls are also mainstays in other permanent 
                        exhibits. Arenas use them as eye-catching exhibits to 
                        promote upcoming sporting events and concerts. Airports 
                        have them strategically placed to catch the eye of 
                        arriving passengers and steer them to a particular hotel 
                        or restaurant. Command and control centers use them as a 
                        space-saving alternative to rear-projection technology, 
                        while financial institutions have found videowalls ideal 
                        for providing multiple screens of real-time data. 
                        
                        
                        Even so, videowalls represent a niche market 
                        dominated by a few players. At present, the majority of 
                        projection cubes (CRT direct-view monitors are becoming 
                        passe) are manufactured by Pioneer (CRT only), 
                        Electrosonic (CRT and DLP), Synelec (CRT and DLP), 
                        Toshiba (CRT and DLP) and Clarity (LCD and DLP). 
                        Newcomers like Mitsubishi are jumping into the game to 
                        take advantage of high-resolution DLP imaging chips. 
                        
                        
                        Perhaps the biggest shift has been away from 
                        rear-projection CRT imaging to Digital Light Processing. 
                        DLP projection cubes have made it possible to cut the 
                        weight of 40 inch (1 m) and 50 inch (1.3 m) 
                        rear-projection cubes in half while reducing footprints 
                        to less than 30 inches (762 mm). These changes are in 
                        direct response to the needs of the retail marketplace 
                        where the size and weight of older CRT videowalls 
                        precluded their use in many stores. It is now possible 
                        to obtain individual cubes with 800 infinity 600 pixel 
                        (SVGA) resolution with a 40 inch diagonal picture size, 
                        and 50 inch to 67 inch (1.7 m) cubes with 1,024 infinity 
                        768-pixel (XGA) resolution. While projector 
                        manufacturers slowly edge up in pixel count, videowalls 
                        already have more than enough pixels for any 
                        application, and the reason is simple. 
                        
                        
                        Videowall processors make it possible to spread the 
                        pixels (or scan lines) of an incoming signal over 
                        several cubes. Consider a common videowall matrix - two 
                        cubes vertically by two cubes horizontally. This 2 
                        infinity 2 stack of 50 inch CRT cubes has an effective 
                        resolution of 960 lines per pixel top to bottom and more 
                        than 1,200 lines per pixel horizontally. By dividing an 
                        incoming signal into fourths (and using progressive-scan 
                        inputs), an XGA computer signal can be shown at its full 
                        resolution while an SXGA (1,280 infinity 1,024) will be 
                        clipped just a little. A 1,280 infinity 720p HDTV signal 
                        will appear letterboxed at its full height and width 
                        with no pixel compression. 
                        
                        
                        The result is a high-resolution image with a diagonal 
                        size of 100 inches (2.5 m) that occupies about 15 square 
                        ft (1.4 square m) and will produce more than 25 
                        foot-Lamberts of screen brightness at a high contrast 
                        (more than 150:1). That would be hard to equal with a 
                        front-projection system in a large, open atrium and 
                        impossible in a confined retail store with aisles piled 
                        high with merchandise. 
                        
                        
                        Although there have not been many demos of HDTV on 
                        videowalls to date, the combination is a natural. By 
                        using a long, rectangular stack of cubes (3 infinity 4 
                        is ideal because the effective aspect ratio becomes 9 
                        infinity 16), a true 1,920 infinity 1,080 HD signal can 
                        be shown without pixel compression. At the correct 
                        viewing distance (about 18 feet or 5.5 m for a 3 
                        infinity 4 stack of 40 inch cubes), the illusion is 
                        complete. 
                        
                        
                        Oddly enough, most of the retail and arena markets 
                        choose to feed plain, old-fashioned NTSC interlaced 
                        video to their walls. The scan line artifacts and 
                        jaggies so commonly associated with extreme close-up 
                        views of NTSC do not seem to matter much because the 
                        average viewer spends only a few minutes watching the 
                        programming before moving on. 
                        
                        
                        As a result, the majority of projection cubes sold 
                        into these markets are garden-variety 15.75 kHz 
                        interlaced displays with RGBS component inputs, although 
                        some manufacturers now incorporate S-Video and even 
                        composite connections. The RGBS input standard, 
                        virtually unused anywhere else with interlaced monitors, 
                        is a relic carried over from early analog video signal 
                        processors. 
                        
                        
                        The financial and command and control markets are a 
                        different matter. Here, the emphasis is on matching 
                        computer and workstation displays, so progressive-scan 
                        cubes with VGA and higher resolution are preferred. 
                        Viewers may spend several hours a day watching these 
                        walls, so progressive-scan imaging is necessary to 
                        reduce eye fatigue and preserve image detail. Some of 
                        the sources feeding these walls are workstations with 
                        1,280 infinity 1,024-pixel to 1,600 infinity 1,200-pixel 
                        displays. 
                        
                        
                        Two more issues in cube design are brightness and 
                        color uniformity. With super-thin mullions and small 
                        image detail, seamless transitions between individual 
                        cubes are critical in data installations. The goal is to 
                        achieve an image with uniformity characteristics 
                        equivalent to that from a single projector, and it is 
                        not always easy to pull off. 
                        
                        
                        Brightness and color uniformity mismatches are not 
                        always apparent to viewers of walls with fast-moving 
                        video content, and we have the current generation of 
                        professional film transfer colorists to thank for that. 
                        Some commercials that play on retail walls have such 
                        dominant shades of greens and blues that individual 
                        cubes could be mismatched by a 1,000 degrees Kelvin, and 
                        nine out of 10 potential customers would not see 
                        anything amiss. 
                        
                        
                        Has videowall technology hit a plateau? In terms of 
                        resolution, it probably has. Although there is no reason 
                        that a 1,280 infinity 1,024 DMD engine could not be 
                        fitted to a projection cube (and that will probably 
                        happen in the coming year), it does not bring any more 
                        benefits to the table as part of a wall; there are just 
                        not enough high-resolution signal sources available to 
                        take full advantage of all those pixels. 
                        
                        
                        As far as brightness goes, flat-matrix projection 
                        cubes already exceed 30 foot-Lamberts (about 100 
                        candelas/m square), which is more than enough 
                        illumination for an indoor display under normal room 
                        lighting. Image contrast on some projection cubes 
                        exceeds 200:1, which is sufficient for typical wall 
                        applications. 
                        
                        
                        How about mass? Clever projection mirror designs have 
                        made it possible to produce 50 inch CRT cubes that 
                        require less than 30 inches of depth and DLP and LCD 
                        cubes with footprints as small as 16 inches (406 mm). 
                        Flat-matrix imaging has cut weights to less than 100 
                        pounds (45 kg) for some 40 inch designs. It is hard to 
                        imagine much more can be shaved off at this point in 
                        time. 
                        
                        
                        What will the next big advancement be in videowall 
                        technology? The guess here is that plasma display panels 
                        (PDPs) will grab the headlines if and when engineers 
                        figure out a way to solve the contrary demands of 
                        maintaining structural rigidity of the delicate glass 
                        element while reducing the width of individual PDP 
                        frames to a thin mullion. 
                        
                        
                        Unlike videowall projection cubes, plasma displays 
                        are undergoing huge leaps in performance every six 
                        months. Although they are still not as bright as an LCD 
                        or DLP projection cube (about 50% of the way there), 
                        plasma panels already have one big advantage - wider 
                        viewing angles (up to 160 degrees) with no hot-spot 
                        problems. It will not be an easy task, but I will bet 
                        that a 3 infinity 3 wall of 50 inch plasma panels with 1 
                        inch (25.4mm) mullions, more than one million pixels of 
                        resolution per individual panel, less than 5 inches (127 
                        mm) of depth, and a total weight less than 1,000 pounds 
                        (450 kg) will be extremely popular. 
                        May 1, 2000 12:00 PM 
                        Peter H. Putman 
                        
                        
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