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                    The San Diego meetings industry is expected to grow for a third 
                    consecutive year, signaling economic and corporate 
                    prosperity as well as a financial boost for hotels, airlines 
                    and convention centers, according to FutureWatch 2006, an 
                    annual research report from Meeting Professionals 
                    International (MPI) and American Express that was released 
                    last week. 
                    According to FutureWatch 2006, several key indicators 
                    including the total number of meetings planned and 
                    expenditures per meeting/event are expected to increase in 
                    2006. Client-side planners--defined as corporate, 
                    association, government and nonprofit planners--and 
                    intermediaries--defined as independent meeting planners, 
                    third-party planners, multi-management companies, DMCs and 
                    association management companies--expect the number of 
                    meetings planned by their organizations to grow by 7 percent 
                    and 21 percent over 2005, respectively. Suppliers--defined 
                    as convention/conference centers, convention and visitors 
                    bureaus, hotels, resorts, meeting facilities, production 
                    companies and on-site meeting support--project a 10 percent 
                    increase in the number of meetings they will support. 
                    Planners, intermediaries and suppliers predict a 7 percent, 
                    14 percent and 9 percent jump, respectively, in expenditures 
                    per meeting in 2006 compared with 2005. 
                    
                    
                    Additionally, client-side planners expect to receive a 
                    larger share of their organizations' budgets in 2006 than in 
                    2005, with 42 percent predicting their budgets will grow as 
                    a percentage of their organizations' total budgets. Only 8 
                    percent expect to have a smaller proportion. 
                    
                    
                    "All FutureWatch 2006 respondents expect to have more 
                    frequent, longer and larger meetings this year, suggesting 
                    that organizations are increasingly recognizing the value of 
                    meetings as strategic business tools that can achieve 
                    business goals," said Colin Rorrie Jr., PhD, CAE, president 
                    and CEO of MPI. "However, from what we've seen, cautious 
                    optimism seems to be the theme in 2006. While key indicators 
                    point to growth and increased meetings spend, concerns about 
                    the economy and rising oil and travel costs loom." 
                    
                    
                    Venue Demand Outpaces Supply/Increasing Lead Times 
                    Expected changes in lead times, hotel rates, and attrition 
                    and price concessions suggest that demand for meeting space 
                    and accommodations may outpace supply in 2006. Meeting space 
                    lead time is projected to increase by 38 percent in 2006, 
                    from 29 weeks to 40 weeks on average. Meanwhile, lead time 
                    for hotel/support services is forecasted to jump 37 percent 
                    from 23 weeks to 31 weeks. Additionally, 76 percent of 
                    client-side planners and 81 percent of suppliers expect 
                    hotel rates to increase in 2006. Finally, 31 percent of 
                    client-side planners, 28 percent of intermediaries and 24 
                    percent of suppliers predict that concessions and 
                    flexibility will decrease in 2006.  
                    
                    
                    "In the past few years, meeting professionals for the 
                    most part have experienced dramatically shorter lead times," 
                    Rorrie said. "In some cases, a meeting that took six months 
                    to plan now must be executed in three weeks. The fact that 
                    FutureWatch 2006 respondents are expecting longer lead times 
                    and higher hotel rates in 2006 suggests that the unusually 
                    active hurricane season of 2005 combined with the increase 
                    in the number of meetings being planned may be taking its 
                    toll on available inventory, especially in key tourist and 
                    convention destinations. Organizations may not have a choice 
                    but to plan meetings further in advance." 
                    
                    
                    International Travel Slows 
                    While meetings are on the rise, international meetings 
                    travel is slowing, as U.S. and European planners project 
                    little change in the use of international meeting 
                    destinations, and Canadian planners expect a significant 
                    decline. Canadian planners anticipate only 14 percent of all 
                    2006 meetings will be held internationally, compared with 23 
                    percent in 2005. While the United States remains the top 
                    international destination for Canadian planners, only 7 
                    percent expect to hold their meetings there, down from 16 
                    percent in 2005. European planners expect international 
                    meetings to increase slightly from 26 percent in 2005 to 29 
                    percent in 2006, with the U.S. and Asia listed as top 
                    destinations at 12 percent and 8 percent respectively. U.S. 
                    planners predicted little change in international meeting 
                    locations, with Canada and Europe tied as lead locales at 5 
                    percent each. 
                    
                    
                    Planners Lead Procurement Process 
                    Despite continued implementation of standardized meetings 
                    management processes and concerns about commoditization, 
                    meeting planners are still by far the most active 
                    participants in the buying process for meetings. Eighty 
                    percent of respondents said meeting planners were always or 
                    often involved in the identification and contacting of 
                    vendors, 84 percent said they were "always" or "often" 
                    involved in the evaluation and recommendation of vendors, 
                    and 78 percent said they were "always" or "often" involved 
                    in the final purchasing decision. Meanwhile, only 13 percent 
                    of respondents cited that procurement was involved in any of 
                    the three phases. 
                    
                    
                    "With the move towards standardized management systems, 
                    there was a perceived risk that meeting planning would 
                    become solely a cost-based purchasing decision driven solely 
                    by procurement," said Julie Hylton, director of industry 
                    development for American Express Establishment Services. "In 
                    fact, today's data suggests that meeting planners lead the 
                    charge in identifying, evaluating and making the final 
                    decision regarding vendors. And, because the majority of 
                    respondents also indicated that procurement departments are 
                    involved at least occasionally in the process, it's 
                    important that planners establish a dialogue and a 
                    productive relationship with their procurement colleagues." 
                    
                    
                    Meetings as a Strategic Function 
                    Meetings are increasingly becoming a tool for furthering 
                    organizational objectives, with 71 percent of client-side 
                    planners indicating that meetings are recognized to a great 
                    or very great extent as a strategic function important to 
                    the growth and success of their organization. Forty-nine 
                    percent of planners said the perceived value of meetings has 
                    increased over the past year, while 62 percent predict it 
                    will grow even further in the next two to three years. 
                    
                    
                    Additionally, 66 percent of meeting managers and 80 
                    percent of directors are either being consulted when their 
                    organization is considering a meeting or are involved in 
                    driving strategy and establishing how meetings will be used 
                    to support organizational goals.  
                    
                    
                    "Meeting professionals are increasingly operating beyond 
                    the logistical or tactical level and have the opportunity to 
                    strategically impact the organizations for which they work," 
                    Rorrie said. "As this strategic role emerges, it's critical 
                    that meeting professionals speak in the language of 
                    business, increase their influence and articulate the 
                    bottom-line value of meetings to all stakeholders and 
                    executive decision-makers." 
                    
                    
                    Additional Key Findings 
                    While many organizations fully outsource their meetings 
                    function to intermediaries, survey indicators show a greater 
                    percentage of intermediaries are actually working in concert 
                    with an existing meetings function. According to 
                    intermediary respondents, 42 percent of the time their main 
                    contact is within the meeting planning department, as 
                    opposed to the internal department that "owns" the meeting. 
                    
                    
                    The top five internal organizational trends affecting the 
                    meetings industry are workload, organizational budget 
                    changes, shifting organizational goals, organizational 
                    growth and shorter lead times. 
                    
                    
                    The top five external or environmental trends affecting 
                    the meetings industry include the state of the economy, 
                    travel costs, the rising cost of oil, changes in technology 
                    and increasing globalization. 
                    
                    
                    When asked about return on investment (ROI) for meetings, 
                    respondents indicated that discussions within their 
                    organizations focused more on cost savings and efficiencies 
                    than achieving the strategic goals of a meeting. Just over 
                    one-third of respondents focus on the achievement of 
                    strategic goals when discussing ROI. 
                    
                    
                    Return on Objectives (ROO) has been discussed within 61 
                    percent of planners, 71 percent of intermediaries and 55 
                    percent of supplier respondents. ROI and ROO discussions 
                    signal that organizations are seeking a measurement model 
                    that provides a complete picture of how meetings drive 
                    business and reflect total benefit and total expense. 
                    
                    
                    For the full report, visit
                    www.mpiweb.org.  
                     
 Corporate 
                    Events information from Special Events 
                    
                    
                    
                    
                      
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