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               To help you find the best plasma screen for 
              your application, we've put together this guide to the features 
              you should look out for. You'll find most of these features listed 
              for each screen we sell under the Plasma and 
              monitors 
              Buy 
              section.  
                
              
              
              If your still not convinced about plasma screens,
               
              then take a look 
              at
              how they compare to other display technologies.   
              How the Plasma Screen works
                
              The Plasma Television uses thousands of glass, sealed chambers 
              containing a mixture of neon and xenon. The chambers are in front 
              of colored phosphors. Each chamber has three phosphors, one red, 
              one blue and one green. When these chambers are in use they emit 
              invisible UV light that excites the phosphors on the rear display 
              glass enabling them to produce light that can be seen by us.  
               
              Why choose a Plasma TV?  
              Among the many benefits of renting a Plasma TV screen the, 
              perhaps, primary attraction is that due to the innovative 
              lightweight and slim design the TV can be hung from the display walls or 
              placed on a tabletop, canceling the need for an extra display 
              unit and enabling large audio visual displays in places where a 
              conventional TV would use too much space, or a projector would be 
              impractical.  
               
              Plasmas perform extraordinarily well under most ambient light 
              conditions. Very bright light does not wash out the image on the 
              screen. The beauty of these flat screens is that, unlike front 
              view projection screens, you don't have to turn off the lights to 
              see the image clearly and easily. Therefore, plasmas are excellent 
              for video conferencing and other presentation needs, which require 
              the lights to remain on.  
               
              Another characteristic of a plasma panel is the extreme viewing 
              angles both vertically and horizontally. With 160 degrees viewing 
              angle, people sitting off to the side of the plasma screen will 
              still be able to see the image without losing any of it.  
               
              Plasmas tend to be very lightweight in comparison to similar sized 
              standard display monitors and television screens.  
               
              No existing display system can compete with the low depths 
              available in plasma panels. The thinness of theses systems allows 
              for the monitors to be placed virtually anywhere. Some plasma 
              panels are known to be as thin as 3.5 inches deep.  
               
              They can be hung on walls, mounted to ceilings, flush wall mounted 
              or placed on a tabletop. Many mount manufacturers are designing 
              more creative ways to mount plasma panels because of the ease of 
              engineering involved.  
               
              Plasma panels are also not affected by magnetic fields.  
               
              Plasmas are easy to use. Almost as easy as plug and play. They 
              tend to accept inputs for both data and video (industrial models). 
              The main issue is resolution. Be sure to find a panel that works 
              with your resolution needs. All will show standard VGA (640x480) 
              and some will accept signals all the way up to UXGA. (UXGA 
              is a video resolution that supports a max resolution of 1600 
              horizontal pixels by 1200 vertical pixels) 
               
               
              
              Screen size   
              Most plasma screens are in the 42-inch category, but a greater 
              variety of screen sizes are emerging, including 
              
              20, 30,
              
              37, 40, 50 inches and our largest screen at 
              
              61 inches. 
              These screen sizes are a measure of the diagonal dimension of the 
              screen, so a small variation in this vital statistic can make a 
              big difference to the actual screen area, as the diagram below 
              shows us.  
  
              
              
                
              
              
              From $65.00 per day (18 inch LCD) to $4800.00 for a 10 foot by 6 
              foot 
              Plasma Video Wall 
              Aspect ratio   
              This is the ratio of the screen width against the screen height. 
              The majority of screens have 16:9 aspect ratio, which is the 
              normal ratio for widescreen TV. Manufacturers are now adding more 
              4:3 ratio screens to their ranges, which is the normal ratio used 
              by PC monitors and standard televisions. See
              
              
              20, 23, and 30 inch LCD flat panel display 
              or the  
              
              Hitachi 37 Inch Plasma Display. If you are connecting a plasma screen to a PC, you can still use 
              the widescreen format. Your PC can often be set to use the 16:9 
              ratio instead of 4:3, or the image can be stretched to use the 
              whole screen.  
              If you're connecting to a video source, a 16:9 plasma screen is 
              ideal for widescreen films and can still display signals from 
              sources that use a 4:3 ratio by stretching the image or by 
              displaying the image at its natural size using a portion of the 
              screen.  
              Resolution   
              Simply put, this is the number of pixels available on the screen. 
              The higher the resolution the greater the definition and sharpness 
              of the image when projecting from a computer. This is more 
              important with larger screens where the pixel size is more 
              noticeable, and less important when displaying images from a video 
              source because rapidly changing images make the pixilation less 
              noticeable.  
              When choosing the correct resolution for you, take into 
              consideration your most frequently used application.  
              SVGA (800 x 600) is okay for most video and large text 
              presentations, but doesn't have amazing sharpness and is less 
              suitable for small text and intricate graphics.  
              XGA (1024 x 768) is the most popular choice for 
              presentations and high quality video.  
              Resolutions higher than XGA are aimed more at specialist 
              applications or high definition TV.  
              If you're using a PC with your screen then it's best to check that 
              the screen is compatible with the resolution you use on your PC. 
              The resolutions that the screen supports should be stated in the 
              screen's brochure (which is available in Acrobat PDF format in the 
              'Buy' section of our web site).  
              Contrast ratio
                
              The contrast ratio is the measure of the brightest luminance the 
              screen can achieve against the darkest luminance. The darkest 
              luminance is important to the image because blacks will be truer 
              to their real color, rather than appearing grey and washed out.
               
              You can use the contrast ratio as an approximate measure of how 
              the image will appear in different lighting conditions. The higher 
              it is, the better the contrast, although the measurement process 
              is open to some different interpretations by different 
              manufacturers.  
              Brightness   
              Measured in candelas per square meter (cd/m²). This is not quoted 
              by all manufacturers, but is a selling point for others, so it's 
              difficult to compare screens based on brightness alone.  
              Depth   
              Thinner plasma screens, while looking smarter, are more suited to 
              environments where space is an issue, such as exhibition stands.
               
              Display area   
              This is the measurement of the 
              
              screen area itself not including 
              the bevel.  
              
              Picture-in-picture / split screen functions
              
               
              A feature on some plasma screens that allows you to 
              
              view images 
              from two different sources simultaneously. For example, you could 
              show a video seamlessly within your PC presentation.  
              Wall mounts and  stands
                
              Most plasma screens don't come with any form of mounting, so 
              you'll need to allow for this in your budget. We supply table 
              stands, wall mounting kits and other mounting accessories Call us for more details. 
              Dual pole adjustable (5.5 feet  to 3 feet ) from $75 per 
              day 
              Speakers   
              A few plasma screens come with built-in speakers, but most sell 
              them separately. The speakers provided by the manufacturer are 
              generally the best looking speaker option available, as they're 
              designed to match the screen itself. You'll usually get the option 
              to control the audio volume using the remote control as well, 
              whereas if you were using speakers directly from your source you 
              may not have this option unlike conventional televisions, Plasma 
              screens are not affected by magnetic fields.  Speakers 
              from $50 per day. 
              TV receiver   
              A plasma screen isn't quite like a TV - it doesn't include an 
              aerial lead to plug into the wall and start receiving TV pictures. 
              If you want to use the plasma screen for television, you'll need 
              to either pass a TV signal through a video recorder, or purchase a 
              separate TV receiver unit.  DVD, VCR Combo form $45 per 
              day. 
              Transportation
                
              Due to their size and the amount of exposed thin glass, plasma 
              screens are more than a little prone to breakage during 
              transportation. If you do smash the glass there aren't any repair 
              options available to you, so if you are taking yours on the road 
              frequently, the packaging the screen is sold in won't last 
              forever. For the best protection, ask us about our flight cases. 
        Plasma Display Shipping 
        Cases from $160 per week. 
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